The Indian coaching industry has emerged as a parallel education ecosystem, driven by the competitive nature of entrance exams like UPSC, JEE, NEET, CAT, and others. With ...

Salesperson and brand personality congruence refers to the alignment between the personal characteristics of salespeople and the perceived personality traits of the brands they represent. ...

In today's crowded and competitive market, a strong and consistent brand is more than just a logo or a catchy tagline—it’s a promise to the customer. Whether you're managing a ...

In today's rapidly evolving corporate world, the demand for skilled management professionals is ever-increasing. As a Management Institute, IMS Ghaziabad, it is imperative to provide pros ...

One year vs Two year PGDM: which one to choose? Selecting between a one-year or two-year PGDM program can liken to standing at a crossroad. One side, there’s the speed and ...

In the context of today’s very competitive business environment, where consumers are bombarded with thousands of brand message every day, Integrated Marketing Communication (IMC) ha ...