Marketing is a strategic driver of business growth, connecting organizations with customers, markets, and society.
The Marketing area in a PGDM program emphasizes consumer behavior, marketing research, branding, advertising, sales, and digital strategies. It goes beyond traditional sales to shape business models, build brand identities, and expand global outreach. With a strong focus on digital platforms, analytics, and AI-driven automation, it equips students with both creative and analytical skills, preparing them for diverse careers in FMCG, e-commerce, retail, consulting, healthcare, technology, and more.
| S.N. | Subject Name |
|---|---|
| 1. | Fundamentals of Marketing |
| 2. | Marketing Management |
| 3. | Sales & Distribution Management |
| 4. | Consumer Behaviour (Specialisation Core) |
| 5. | Integrated Marketing Communication |
| 6. | Digital & Social Media Marketing |
| 7. | Marketing Analytics |
| 8. | Product & Brand Management |
| 9. | Marketing Research |
| 10. | Marketing of Services |
| 11. | Customer Relationship & Experience Management |
