Post Graduate Diploma in Business Analytics

Business Analytics: Decoding Data, Delivering Value

A Post Graduate Diploma in Management (PGDM) in Business Analytics focuses on developing expertise in leveraging data to drive strategic and operational decision-making. This specialization emphasizes the use of statistical, computational, and machine learning techniques to extract insights, identify trends, and optimize business performance. Business Analytics plays a crucial role across industries such as finance, marketing, retail, healthcare, IT services, e-commerce, and consulting, making it one of the most dynamic and in-demand fields in management education.

The relevance of Business Analytics has grown significantly with the rise of big data, digital transformation, and AI-driven solutions. Organizations are increasingly seeking professionals who can transform raw data into actionable insights, support evidence-based decisions, and enhance competitiveness. Business analysts are also central to predictive modelling, risk analysis, customer behaviour analysis, and performance monitoring, ensuring organizations remain agile and innovative in a rapidly evolving business environment.

The scope of a PGDM in Business Analytics is broad, preparing students for roles like business analyst, data analyst, data scientist, analytics consultant, marketing intelligence specialist, and operations analyst. The program equips graduates with analytical skills, proficiency in tools like Python, R, SQL, Power BI, and Tableau, and expertise in advanced methods such as predictive analytics, big data analytics, and AI/ML applications. As businesses continue to prioritize data-driven strategies for efficiency, innovation, and customer-centric growth, professionals in this domain will remain at the forefront of shaping competitive advantage and organizational success.

Electives designed for blending technology, analytics, and decision science

S.N. Subject Name
1. Business Analytics for Managers
2. Emerging Technologies and Sectorial Analysis
3. Design Thinking, Innovation and Technology
4. Big Data Analytics using Python
5. Business Intelligence for Decision Making
6. Reinventing Business Using Generative AI and ML
7. Technology Consulting
8. Social Media Analytics: Extracting Actionable Insights
9. Cloud Computing for Managers
10. Structured Thinking and Data Storytelling
11. Professional Upskilling & Life-Long Learning Modules
Professional Upskilling & Life-Long Learning Modules:
  • • Basics of MS Office
  • • Advance Excel
  • • Generative AI
  • • Prompt Engineering

Teaching-Learning Approach

  • The teaching-learning approach in a PGDM in Business Analytics is designed to integrate theoretical knowledge with applied learning, enabling students to master both the concepts and the practical tools required for data-driven decision-making.
  • The pedagogy emphasizes experiential and interactive methods, encouraging students to engage with real-world datasets, industry problems, and decision-making scenarios.
  • Case studies drawn from diverse sectors such as finance, marketing, retail, and healthcare are extensively used to illustrate how analytics can be applied to optimize business strategies and operations.
  • Simulations and data-driven exercises allow students to work with big data platforms, predictive models, and visualization tools, providing a dynamic environment for testing hypotheses and solving problems.
  • Live projects and internships with analytics-driven companies, consulting firms, and startups strengthen practical skills by exposing students to challenges like customer segmentation, forecasting, risk analysis, and AI/ML applications.
  • Industry interface forms an essential component, with regular guest lectures, workshops, hackathons, and analytics competitions led by industry professionals.
  • Exposure to tools such as Python, R, SQL, Tableau, Power BI, and cloud-based platforms equips students with the technical proficiency demanded by the industry.
  • Collaborative assignments, capstone projects, and research work further develop critical thinking, storytelling with data, and the ability to present actionable insights.
  • This blended pedagogy ensures graduates are industry-ready, capable of applying analytics to drive innovation, efficiency, and competitive advantage across diverse business functions.
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