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Guest Lecture on Consumer Behaviour

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Guest Lecture on Consumer Behaviour

TERM – IV (2012-2014)

Subject: Consumer Behaviour (Group 1, 2 &3)

September 16, 2013

All the students of above mentioned subject are hereby informed that Guest Lecture on “Consumer Behaviour” by Dr. Kirti Dutta, Faculty-Marketing, Bharti Vidya Bhawan Institute of Management, New Delhi is scheduled on September 19, 2013 (Thursday) at 9:30AM to 1.30PM in the Auditorium.

The Guest Lecture will be covering two units of Consumer Behavior syllabus:

1) CB and Attitude

2) CB and Influence of Culture and Sub- Culture.


· Attendance is compulsory and will be counted in the CB Subject.

·Dress code is strictly formal.


Dr. Tapan Kumar Nayak

Program Chairperson


Cc to The Director (for kind information)

Dr. Vijay K. Pandey – Faculty - CB (for assembling of students)



Chairpersons-Boys Hostel and Girls Hostel Committee

Manager (Administration)-Necessary arrangements in the Auditorium

Senior System Manager (IT)-for IT support (light, sound, photography etc)


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