Marketing

Dr. Dhiraj Sharma


Professor
Marketing
Email: dhiraj.sharma@imsgzb.com
Contact No: +91-9899085161

Educational Qualification:

Doctorate: Marketing, Jiwaji University
PGP Courses: IIM-A and ISB-Hyderabad
Masters: Marketing, Jiwaji University
Bachelors: Maths, Kumaun University

Experience:

Associate Professor, Galgotias University
Associate Professor, Development Management Institute Patna
Visiting Professor, Chonnam National University, South Korea
Adjunct Faculty, IIM Rohtak
Assistant Professor, IMT Ghaziabad
Teaching Associate, ISB Hyderbad
Academic Associate, IIM Ahmedabad
Branch I/C, Transport Corpn. Of India Ltd.
Sales Executive, AlokeFibrecares P. Ltd.

Awards & Honors:

3rdBest Doctoral Paper Award in 7th AIMS International Conference at IIM - Bangalore.
Recognized for outstanding performance at ISB Hyderabad in 2008 and 2007.
Unanimously elected Secretary of council of Physics of Post Graduate College.
3rd prize & Bronze Medal in STATE level science exhibition conducted jointly by N.C.E.R.T. Delhi,& Dept. Of Education Uttar Pradesh.

Areas of Interest:

Consumer Insights, Segmentation, Teaching and Evaluation Methods, Smoking Cessation.

Articles contributed:

Selected Publications:
• "Culinary Preferences of Foreign Tourists in India;" With Upadhyay, Y. Journal of Vacation Marketing, 20(1), 2014, Pp. 29-39. Sage publication. (Grade 'A' journal as per ABDC and Scopus journal classifications)
• "Antecedents and Consequents of Recovery Satisfaction in Mobile Industry" with Upadhyay, Y. and Singh, S.K. Proceedings of 5th IIMA Conference on Marketing in Emerging Economies, IIM-Ahmedabad, 2013. Pp. 423-427.
• "Consumers Preferences Towards Restaurants: Examining Their Homogeneity," with Upadhyay, Y. and Singh, S.K.In Sridhar Samu, Rajiv Vaidyanathan, and DipankarChakravarti (Eds.), Advances in Consumer Research, Volume - 8, Association for Consumer Research, Duluth, MN: USA. 2009; Pp. 76-82.
• "Conversations with Marketing Masters" Review of the book authored by Laura Mazur and Louella Miles, ISB Insight, Sept. 2007, Pp. 52. Indian School of Business Publication.
• "Competition in TV industry in India," with Pai, V.S. Effective Executive, The ICFAI University Press, January 2006, Pp. 44-47.
• "Customer Focused Product Planning: A Conjoint Study on Hostel Accommodation Attributes," with Gupta, N. et al. The ICFAI Journal of Services Marketing, The ICFAI University Press, June 2005, Pp. 33-47.
• "The Origin of Brands: Discover the Natural Laws of Product Innovation and Business Survival" with Pai, V.S. Review of the book authored by Al Ries and Laura Ries, IIM-B Management Review, 17(4 ), Dec. 2005, Pp. 127-129. IIM Bangalore Publication.
• "Hutchison in India: The Road Ahead in Unified Licensing Regime," with Agarwal, A. In B. S. Sahay, Roger Stough, et al.(Eds.), Cases in Management; Allied Publishers, Delhi, India. 2005; Pp. 632-652.

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