Dr. Ruchi Sharma

Assistant Professor
Contact No: 9818010123

Educational Qualification:

Ph.d., M.Com. (NET), MBA (Marketing, PGDCA.


6+ Years

Areas of Interest:

Sales & Distribution Management, Marketing Research, Marketing of Services.

Books Authored:

• Co-author of the book “Business Statistics” for BBA published by, Arya Publications, New Delhi.

Research publications in National Journal:

• ‘The Impact of TV Advertising on Buying Behaviour: A Comparative Study of Urban and Rural Teenagers’ in ‘JK Journal of Management and Technology’ (JK Business School, Gurgaon) in the issue for June, 2009 (Vol. 1, No. 1). • ‘Gender and Residential Background-wise Analysis of Influence of TV ads on Buying Behaviour of Teenagers’ in journal ‘Management Insight’ (Varanasi) in the issue of June 2009 (Vol. V No. I). • ‘A Fator Structuring of the TV Advertising Impact on Buying Decisions of Male and Female Teenagers’ in ‘Business Analyst’ (Sri Ram College of Commerce, New Delhi) in issue for Oct.-Mar., 2009 (Vol. 3 No. 2). • ‘TV Advertisements: Influence on Buying Behaviour of Consumers’ published in ‘Journal of Human and Work Management’ of the Faculty of Management Studies (July-December 2014 Vol 2 No 1) Manav Rachna International University, Faridabad with ISSN2320-8384. • ‘New Place to Market: Social Networking Sites (An Empirical Study of Female Students of Mathura)’ published in Journal ‘Marketology’ (January-June 2014 issue) Vol. 8, No. 1 with ISSN 0973-7901.

Research publications in International Journal:

• ‘Impact of TV Advertising on Buying Behaviour of Rural and Urban Teenagers’ in ‘Journal of Management Research’ (BVIMSR) in the issue of July 2009 (Vol. 1 No. 2) (Special Silver Jubilee Issue), Mumbai. • ‘Impact of Social Competence on Development of Young Technocrats: An Appendage to Oneself’ in Journal ‘International Journal of Research in Commerce, Economics and Management’ in the issue of June, 2012 [Vol. no. 2, Issue no. 6 (June, 2012)] with ISSN 2231-4245. • ‘Relationship between Working Capital Management and Profitability: A Comparison of Steel and Cement Industries of India’ published in e-journal ‘International Journal of Management, IT and Engineering’ (IJMIE) Volume 4, Issue 8 (August 2014) with ISSN: 2249-0558.

Paper presented in National Conferences:

• Pinnacle 2012, National Conference on, “Innovative Paradigms in Contemporary Management” held on 28th January, 2012 at S.B. Jain Institute of Technology, Management & Research, Nagpur. • 3rd National Conference on Contemporary Management Research held on May 14, 2010 at Apeejay School of Management, New Delhi. • HSB 1st Annual National Conference on Business and Management held on 19-21 March 2009 at Haryana School of Business, Guru Jambheshwar University of Science and Technology, Hisar.

Paper presented in International Conferences:

• 3rd International Conference on “Skill Development and Technological Innovation for Economic Growth, ICST-2015” held on November 28, 2015 at Institute of Management studies, Ghaziabad. • 2nd International Conference on Management Sciences and Arts Faculty of Management Studies (15th -17th September, 2008) Gurukul Kangri University, Haridwar, Uttarakhand, India.

Workshops Attended:

• ‘MDIS Experiential Workshop’ organized by ‘Management Development Institute of Singapore’ held on 8th December, 2014. • ‘Effective Teaching through Case Study Methodology’ under Continuing Education Program at the Indian Institute of Technology, Delhi held from March 05th to 07th, 2010. • ‘Methodological Issues in Business Research’ [sponsored by UGC, New Delhi under the aegis of Special Assistance Programme (SAP), DRS-II] organised by Haryana School of Business, GJUS&T, Hisar held on 07th – 08th March, 2009.

FDP Attended:

• FDP on “Research Methodology using SPSS” in association with MSME and QL consultancy held on February 05-06, 2016 at Institute of Management Studies, Ghaziabad. • FDP on "Advanced Research Tools- Structural Equation Modeling" held on July 4, 2015 at Institute of Management Studies, Ghaziabad. • 12th Faculty Development Programme on, “Blending Current Knowledge with Emerging Perspectives” on 28th January, 2012 at Lal Bahadur Institute of Management Studies, Lucknow. • FDP Organised by ICFAI National College on 06th March 2006 at Hisar. • FDP Organised by ICFAI National College on 23rd Sept. 2005 at Hisar.



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