Dr Sanjay Jerath

Associate Professor
Contact No: +91 9923458559

Brief Profile:

Area Chairperson , Marketing

Educational Qualification:

.PhD IIT Dhanbad , MBA (Gold Medalist)


Total Experience 23 Years. 16 years in industry for some reputed brands like Ford Motor ,Ashok Leyland , ING. 7 years in academics


Provided consultancy to first generation business like Splashjet Printing Technologies , Goyal group of INdustries , Synergem , Chhajer Brothers (Jaguar brand luxury segment)

Awards & Honors:

Academic Awards includes 1.Gold Medal in MBA 2.Best Research paper award by California State University and IMT at ICSMS 2014

Areas of Interest:

Research interest includes Influences of Marketing Communication on consumer psychology and emotions

Research publications in International Journal:

1. Jerath Sanjay and Mrinalini Pandey “Emotional Response of children of semi urban area to contents of television advertisement and psychology towards brand” VIIRJ ISSN 2319 4979 Vol 4 issue 1, June 2015, Indexed with Thompson Reuters 2. Jerath Sanjay and Mrinalini Pandey “Rural Women Psychology and Emotional Contents in Indian Television Advertisements” accepted for publication Media Watch, May (2015), ISSN 0976 0911 Indexed with Scopus, Elsevier 3.Jerath Sanjay and Pandey Mrinalini “Study of relation between brand attitude and unrealistic contents in Indian television advertisement” Asia Pacific Journal of Marketing & Management Review Vol.2 (12), ISSN 2319-2836 December (2013)

Paper presented in National Conferences:

1.Jerath Sanjay and Pandey Mrinalini “Study of response of children towards emotional contents in television advertisements of automobile sector” presented at National Seminar at Indian School of Mines, Dhanbad 6-7 December (2013)

Paper presented in International Conferences:

1.Jerath Sanjay, “Study of Participative Communication between Doctors and Patients and its relation with satisfaction level of patients as consumers” presented at referred International Conference on Research in Marketing at IIT Delhi 21-22 December (2013),ISBN No 978-1-63041-998-1(SPRINGER) 2.Jerath Sanjay and Mrinalini Pandey -Pleasure and Suspicion as the prop up of advertisement” Conference proceedings International Conference on Evidence Based Management BITS Pilani Vol (2) ISBN: 978-93-84935-18-4 (2015) 3.Jerath Sanjay and Pandey Mrinalini “Emotional Contents in Television Advertisement of Automobile Sector and its Effect on Indian Consumers and Brand Sustainability”ICSMS (2014) Conducted jointly by California State University and IMT 4.Jerath Sanjay “Buying Behavior of New Money in the Age Group of 35-50 years aspiring to Become Consumers of Luxury Brands in Smaller Cities of India” presented at Global Business and Finance Conference at IMT Nagpur, 10-11 Feb 2012 5.Keer Priyameet and Jerath Sanjay “Development of SME in 21st century through HR issues” presented at International Conference on Management of Micro Small and Medium Enterprise at IMT Nagpur, August 19-20, 2011 6.Jerath Sanjay “Playing with Toys-Learning from HNG Toys” presented at International Case Conference conducted by IMT and Case Research Society of India, Goa 29 Nov-01 Dec 2012

MDP organized / conducted:

MDP Organized as Key Resource faculty 1. Team Dynamics (Open MDP) 2. Strategies for selling industrial products (Open MDP) 3. Strategic Aspects of Marketing (Open MDP) in collaboration with Maharashtra Centre For Entrepreneurship Development 4. International Marketing of Services (Open MDP) in collaboration with MITCON Key resource faculty for workshop Key Resource faculty for workshops 1. State Bank Officer Academy February 2012 2. RCOEM August 2012 3. RCOEM November 2012 4. MITCON November 2013

Workshops Attended:

1. Sales Manager Training 2003 (Conducted by Competence Development Centre ING Group) 2. Finance and Credit Training related to vehicle loan 1999 (Conducted by Ford Credit Kotak Mahindra Ltd sister concern of Ford Motor Company)



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