Marketing

Surabhi Singh


Assistant Professor
Marketing
Email: surabhi.singh@imsgzb.com
Contact No: 9910028640

Brief Profile:

Surabhi Singh (M COM, MCA, PGDBA,ADIM(Equivalent to M Phil), CIG and PhD (Thesis Submitted)from AMU is specialized in marketing with total of 15.8 years experience in which 8 years is in corporate and 7.8 years is in teaching. She has been actively involved in research, teaching, consultancy and training. She has been given many awards in research paper presentations and publications. She is the recipient of IMS Noida Award of A Grade Faculty. She has edited three books, one book review and around 37 papers in various National and International refereed journals and conference proceedings. She is in editorial board of Journal of Management-Value and Ethics, International journal of Shinawatra University, Nepalese Journal of Management and International Journal of Retail and Marketing Management. Currently she is associated with IMS Ghaziabad as Asstt Professor-Marketing.

Educational Qualification:

M Com, MCA, PGDBA,M Phil,CIG, PhD(Thesis Submitted)

Experience:

15.8 years; 8 years in corporate and 7.8 years in teaching

Consulting:

5 yrs

Awards & Honors:

Received gold medal for company law during graduation,Received cash prize award for winning in Faculty Research paper, Received memento for Contribution in BBA program in 2010-11 on Teacher's Day in IMS Noida, Received Cash Reward for Paper publication in renowned journal, Received Second prize Cash award in case writing by UK Journal, Received A Grade Faculty reward in IMS Noida

Areas of Interest:

Marketing Research, Digital Marketing, Rural Marketing, CRM, Consumer Behaviour

Articles contributed:

1. Article 'Consumer Behaviour and Innovative Marketing' published in souvenir of IMS Noida's 3rd International Marketing Conference 2013.(Institution Publication) 2. Article ‘ Impact of Digital Marketing published in souvenir of AIMA’s 10th National Research Conference in 2016

Books Edited:

1.Edited book titled New Age Marketing: Changing Paradigms with ISBN -978-81-921148-1-1 with IMS publishing house in 2012 2.Edited book titled Creating Sustainable business through Innovative Marketing with ISBN- 978-81-921148-4-2 with IMS publishing house in 2013 3. Edited book titled Selected Caselets in Management with ISBN - 978-81-921148-5-9 with IMS publishing house in 2014 4. Book Review of "Consumer Behaviour and Branding" Second Edition by Prof S Ramesh Kumar with Pearson in 2015.

Research publications in National Journal:

1.Paper titled Service sector: An agenda for Indias Growth published in IMR- MANAGEMENT SPEAK, Volume V, No 1, Jan-June 2012, pp 1-5, ISSN No- 2231-1467 2.Paper titled Joint Ventures In India published in Mangalmay Journal of Management & Technology, Volume 6, Number 1, Jan-June 2012, pp 70-76, ISSN No- 0973-7251 3.Paper titled Creating and sustaining customer value published in IMS MANTHAN: The Journal of Innovations, Volume VI, Issue II, Dec 2011, pp 57-60, ISSN No-0974-7141 4.Paper titled E business and banking organizations published in Gyanpratha, Accman Journal of Management, Volume 4, Issue 1, Jan 2012, pp 33-40, ISSN No- 0975-584. 5.Abstract titled Best Practices in Management Education: A Case Study of IMS Noida published in The Discussant, Journal of Centre for Reforms, Development and Justice, Volume 2, Number 2, Dec 2012. 6.Paper titled CRM Best Practices in India published in Indian Journal of Reliability Quality & Operations Management, Volume 3, Number, July-December 2012. 7.Paper titled Trapping the growth potential of rural market in India published in Amity Business Review, Vol 13, and No.1 Jan-Jun 2012. 8.Paper titled Service sector: An Agenda for Indias Growth published in Khoj Journal of Indian Management Research and Practices, Volume II, Issue 2, Sep-Dec2011, pp 24-27. 9.Paper titled Emerging trends of internet banking in India published in Journal of Management, Value and Ethics,Vol-4,Number-3, ISSN-2249-9512, July-Sep 2014. 10.Paper titled Excellence in Management Education: A case study of IMS Noida published in IMS Manthan Vol.IX, issue 1& 2, Jan-Dec. 2014. 11.Paper titled A study on Marketing Strategies of Morpheus: A real estate company published in Gurukul Business Review, Vol 11, Spring 2015. 12.Paper titled "Study of factors influencing E banking in India" published in Gyanpratha, Accman Journal of Management, Vol 7, No 2, 2015. 13.Abstract titled “Marketing Strategies of online Grocery in India” published with ISBN-978-93-85000-46-1 in 2015. 14.Caselet titled “Finding solutions in the organization” published in book of IMS Publishing House with ISBN - 978-81-921148-5-9 in 2014 15. Chapter titled “Service Quality Gap Issues in Online Banking” published with ISBN 978-81-924713-4-1 16. Chapter titled “Impact of Innovations in Rural Marketing: A Case Study of HUL" published with ISBN -978-93-81505-42-7 in 2012 17. Chapter titled “Sustainability issues of Heritage Vikas Sansthan” published in Macmillan Advanced research series with ISBN No 978-935-059-038-6-in 2011 18. Chapter titled “A study of Consumer Buying behaviour of Perfume in India” published with ISBN-978-93-81212-95-0 in 2014 19. Paper titled “Sustainability of Digital Marketing for Future Business Prospects” published in Excel Publication with ISBN-978-93-85-777-22-6 in Feb, 2016. 20. Paper titled ‘Impact of Digital Marketing on Indian Rural Banking’ published in AIMA Journal of Management and Research, Volume 10, Issue 2, 2016. 21. Paper titled ‘Perception of business towards digital marketing’ published in Journal of Management- Value and Ethics, Volume 6, Issue 3, 2016.

Research publications in International Journal:

1.Paper titled A study of customer expectations and perceptions in online banking published in SIU Journal of Management Vol 4, Number 1, June 2014. 2.Paper titled A study of Marketing Strategies of Software Firm: A case of Syber Systems and Solutions published in Journal of Research in Marketing, ISSN No- 2292-9355, Vol 1, Number 3, 2013. 3.Paper titled Impact of innovations in rural marketing published in International Journal of Rural and Industrial Development, Vol 1, Issue 1, July 2013. 4.Paper titled Transforming Management Education for Sustainable tomorrow published in ELK Asia Pacific Journal of Retail and Marketing Management Vol 4, Issue 2, April 2013 indexed in Copernicus. 5. Paper titled "Adoption of Internet Banking in India: Issues and Concerns‟ published in SIU Journal of Management Vol 5, Number 1, June 2015. 6. Paper titled "Factors Affecting adoption of Internet banking by Management students in India" published in Journal of Advanced Research in Information Technology & Management, Vol 2, No 1, 2015 7.Chapter titled “A study of Marketing issues in Non-Profit Organization: Social Welfare and Planning for Urban Rural Development Society” published in Bloomsbury Academic Reference Series with ISBN-978-93-84898-58-8 in 2014 8.Chapter titled “A study on Marketing Strategies of Morpheus: A real estate company” published in Bloomsbury Academic Reference series with ISBN-978-93-82951-43-8 in 2014 9.Paper titled “Role of Media in Success of E-Tailing." Published in book E-Retailing Challenges and Opportunities in the Global Marketplace. IGI Global, 2016. 229-243. Web. 9 Mar. 2016. doi:10.4018/978-1-4666-9921-2.ch012

Paper presented in National Conferences:

1.Attended and presented a paper in National Seminar on Service sector: An agenda for Indias Growth by NIILM CMS Greater Noida on 4th March 2011. 2.Attended and presented a paper in National Marketing Seminar on Creating and sustaining customer value: A path to glory organized by ITS GZB on 15th and 16th April, 2011. 3.Attended & presented a paper in National Seminar on New Age Marketing organized by IMS Noida on 28 January 2011. 4.Attended & presented a paper in National Research Conference on Transforming management education for sustainable tomorrow organized by AIMA on 6th & 7th Feb 2012. 5. Attended & presented a paper in National Marketing Conference on Marketing in Emerging Markets organized by ITS GZB on 2nd and 3rd March 2012. 6.Attended & presented a paper in National Conference on Emerging Paradigm in Marketing organized by CMS, Jamia Milia Islamia, New Delhi on 10th Oct 2012. 7.• Attended and presented a paper on “Impact of Digital Marketing on Indian Rural Banking” on 28th-29th March at AIMA’s 10th National Research Conference, 2016

Paper presented in International Conferences:

1.Attended and presented a paper in International Conference on Innovation and Creativity Management : Future for Sustainable Development (ICM 2014) in IMS GZB on 29th November 2014. 2.Attended and presented a paper in International Conference on Management Cases(ICMC 2014) by George Mason University, Virginia BIMTECH on 4th Dec 2014. 3.Paper Presentation in International Conference on ICMIS 2013 by American University of Emirates and Chitkara University at Bangkok Thailand on 22-24th September 2013. 4.Attended and presented a paper in International Marketing Conference at IMS Noida on 6th-7th Dec 2013. 5.Attended and presented a paper in International Conference on Management Cases (ICMC 2013) by George Mason University, Virginia at BIMTECH on 5th and 6th Dec 2013. 6.Presented paper in International Conference on Emerging Paradigm shift from Traditional to E-banking: An Empirical Study of Banks in India at IIM Raipur on 10-11 Jan 2014. 7.Attended & presented a paper in International Conference on Management Cases 2012 organized by BIMTECH Greater Noida and School of Public Policy, George Mason University, Virginia, USA on 29th Nov- 30th Nov 2012. 8.Attended & presented a paper in International Conference on MESD 2012 organized by Shaheed Bhagat Singh College, DU, New Delhi in partnership with Cerefige, France and Georgia Tech, USA on 12th, 13th and 14th Dec 2012. 9. Attended and presented at 3rd International Conference on Feb 5th & 6th,2016 at Maharaja Agrasen Institute of Management Studies , Rohini 10. Attended & Presented paper on International Conference in collaboration with PHD Chamber of Commerce and Industry on the Broad Topic of " Innovative Sustainable Practices on 30th August 2016.

MDP organized / conducted:

1.Conducted MDP as trainer in BPCL Loni Plant on Service Marketing in Nov, 2010. 2.Taken up session on retail marketing in NIESBUD on 20 July 2014. 3. Conducted MDP on Digital Marketing as Resource person in Niesbud on May 30, 2015. 4. Taken up MDP as Master Trainer on Digital Marketing in NIESBUD on April 10, 2016. 5.Taken up Session on 'Identification of market and conducting market survey' in NIESBUD on July 13,2016.

FDP organized / conducted:

1.Organized Two Days FDP Workshop on Case Writing and Case Teaching on 18th and 19th July 2014 in association with Emerald Emerging Market Case Studies at IMS Noida. 2. Organized FDP on Advanced Research Tools-SEM on July 4, 2015 at IMS GZB.

National Seminar organized:

1.Organized a National Conference on Emerging Trends in Competitive Marketing thru Execution of Blue Ocean Strategy held on 5th Feb 2012 at IMS Noida. 2.Organized a National Conference on New Age Marketing: Changing Paradigms held on 28th Jan 2012 at IMS Noida.

International Seminar Organized:

1.Organized an International Marketing Conference on Creating sustainable business through Innovative Marketing on 6th-7th Dec 2013 at IMS Noida. 2. Organized International Conference on Skill development and Technological innovations for Economic Growth on November 28, 2015 at IMS Ghaziabad. 3. Member of Program review committee of International Conference on Management and information technology since 2015 in Bangkok, Thailand.

Workshops Attended:

1.Attended FDP Workshop in Case Writing conducted by BIMTECH in partnership with Emerald Group at Greater Noida on 30th-31st May, 2011.

Workshops conducted:

1.Organized Caselet Writing Competition on 20th Sep 2014 at IMS Noida. 2. Organized First Convocation for PGDM Students of batch 2010-12 & 2011-13 in IMS Noida on 20th July 2013.

FDP Attended:

1. Attended two days FDP on SPSS & Research Methods organized by IMS Noida on 27th and 28th July 2012. 2.Attended Two Days FDP Workshop on “Structural Equation Modeling” on 18th and 19th January 2014 at JIIT, Noida. 3.Attended Six days FDP on „Effective Teaching‟ on 28 July-2 Aug 2014 at JIIT, Noida. 4.Two Days FDP Workshop on „Case Writing and Case Teaching‟ in association with Emerald Journal on 18th and 19th July 2014 at IMS Noida. 5. One Day FDP on Advanced Research Tools- SEM in association with CEGR on July 4, 2015 at IMS Ghaziabad.

MDP Attended:

1.Attended MDP on Entreprenuership: Learning & implementation on May 16, 2015 at IMS Ghaziabad.

National Seminar Conducted:

1.Organized a National Conference on Emerging Trends in Competitive Marketing thru Execution of Blue Ocean Strategy held on 5th Feb 2012 at IMS Noida. 2.Organized a National Conference on New Age Marketing: Changing Paradigms held on 28th Jan 2012 at IMS Noida.

International Seminar Conducted:

1.Organized an International Marketing Conference on Creating sustainable business through Innovative Marketing on 6th-7th Dec 2013 at IMS Noida. 2. Organized International Conference on Skill development and Technological innovations for Economic Growth on November 28, 2015 at IMS Ghaziabad.

Research projects undertaken:

1. Have completed minor research project for NIIT in May,2016. 2. Have undertaken research project for the company.

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