Pooja Rastogi

Assistant Professor

Educational Qualification:

Ph.D (Pur) MNNIT, Allahabad PGDM (Marketing and Entrepreneurship) Amity Business school M.Com- Marketing BBA


8 Years teaching Experience, Associated with IMS from August 2005

Awards & Honors:

Awarded the 1st position in Entrepreneurship Stream at Amity Business School, Noida

Areas of Interest:

Marketing, Branding, Entrepreneurship and Advertising

Books Authored:

1.Handbook of BBA Semester I; Vardaan Publications, Meerut. 2.Handbook of BBA Semester II; Vardaan Publications, Meerut. 3.Handbook of BBA Semester V; Vardaan Publications, Meerut.

Research publications in National Journal:

1.Sweet Truth Behind The Success Of Perfetti Van Melle; Advertising Express; February 2010; IUP India. 2.Building Brands- with the Help of New Promotional Media; published in Insight of B-Cognizance; IIITA's E-Magazine; Volume-4 Issue-20, 2009. 3.Marketing to kids; AIM Explore; December 2007 issue.

Research publications in International Journal:

1.Brand Architecture of Indian hotel company limited: Perspectives and Strategies; International Journal of Management & Computing Sciences (IJMCS) Vol. 2 No. 1, January- March 2012 issue.

Paper presented in National Conferences:

1.Paper presented at 4th International Conference on Entrepreneurship in New Economy, titled Women Entrepreneurship Economic importance, Opportunities, challenges and factors responsible for growth; held on February 14-16, 2008. 2.Paper presented in International Conference on Management Sciences & Arts at Gurukul Kangri University; Haridwar; titled Personal Branding-A Phenomenon held on 15-17, September, 2008. 3.Paper presented at NATIONAL CONFERENCE ON MARKETING "YESTERDAY-TODAY-TOMMOROW", titled ‘Brand Portfolio A Study of AMUL held on 13TH & 14TH January 2011, at Asia Pacific Institute of Management, New Delhi.

FDP Attended:

1.Attended an AICTE sponsored Faculty Development Programme from June 13-23, 2006 at Lal Bahadur Shastri Institute of Mnagement, R.K.Puram, New Delhi. 2. FDP attended in IMS, Ghaziabad on 'Developing Facilitation Skills for Teaching and Training' from 9th Dec to 14th Dec 2010

MDP Attended:

1.One day non residential MDP on 5th March, 2008; Brand Samurai, at India Habitat Centre, Lodhi Road, New Delhi.



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