Marketing

Vijendra Dhyani


Associate Professor
Marketing
Email: vijendra.dhyani@imsgzb.com
Contact No: 9810385536

Brief Profile:

* Teaching core and specialization subjects in Marketing to Post Graduate students in Management. * Handling the responsibility of Library as Area Chairperson - Library.

Educational Qualification:

Ph.D.(Pursuing),M.Phil. UGC - NET, MMM, PGDBM, B.Sc. (Hons) Electronics, (Delhi University)

Experience:

Experience - 19.5 years. Associated with IMS since June 2005.

Areas of Interest:

Retail Management, Product and Brand Management, Marketing Management.

Research publications in National Journal:

• Paper presented in IEEE International Conference (ICICT-2015) held on 13-14 Feb, 2015 at ABES Engineering College, Ghaziabad. • Paper presented in IEEE 7th International Conference (ICICT 2014) held on 14-16 Nov, 2014 at JRN Rajasthan Vidyapeeth UNIVERSITY, Udaipur. • “Indian Retail Sector and Foreign Direct Investment” in Book Reinventing Management Strategies: The Design for Future. Bharti Publications, 2014. • “Factors affecting consumer’s buying behavior in organized Retail with special reference to Delhi/NCR” in “SIMER Pragati”, a journal of Shivalik Institute of Management Education & Research. Volume I Issue V, July – September 2013. • “Buying Behaviour of Electronic Goods: A case study of Digital Camera” in Iqra International Management Journal, A refereed journal of Professional Development Foundation. Vol. 1 No.1 July-December 2012. • “Anti-Aging Products-A study on the factors influencing purchase decision with reference to Olay in Delhi NCR” in “SIMER Pragati”, a journal of Shivalik Institute of Management Education & Research. Volume IV Issue II, Oct – Dec’ 2011. • Book review on Brand Management by Mahim Sagar, Deepali Singh, D. P. Agrawal, Achintya Gupta in Journal of IMS group (Listed in Cabell’s Management Directory, USA). Volume 8, No. 2, July – December 2011. • “Consumer Perception towards Different Media Options: An Empirical Study of Rural v/s Urban Perspective” in Indian Journal of Marketing. Volume 40, No.5, May 2010. • “An analysis of in-film advertising as brand positioning strategy in Delhi & NCR” in “SIMER Pragati”, a journal of Shivalik Institute of Management Education & Research. Volume II Issue IV, April – June 2010. • “Factors affecting Consumer Decision Making Process in purchase of Private Labels of Big Bazaar (Food & Apparel segment)” in ITM n Ach, a journal of ITM Chennai. Volume 1, No. 1, April 2010. • “Measuring Customer Satisfaction towards Fast Food Industry with Special Reference to Delhi & NCR Region” in ITM n Ach, a journal of ITM Chennai. Volume 3, No. 1. April 2009. • “Perception of people towards organized retail in Delhi & NCR” In Journal of IMS group (Listed in Cabell’s Management Directory, USA). Volume 6, No. 2, July – December 2009. • “Effect of Visual Merchandising on the buying behaviour of customers in Delhi & NCR” in Srusti Management Review, a journal of Srusty Academy of Management, Bhubaneswar. Volume 1, Issue 1, July – December 2008. • “Airport Retailing: An emerging Concept” in Journal of IMS group (Listed in Cabell’s Management Directory, USA). Volume 4, No.2, July – December 2007.

Paper presented in National Conferences:

• Presented a paper on consumer perception at National Conference on Strategies for Sustainable growth in the era of Information Technology at GNIT Management School, Greater Noida, November 2013. • Participated in National Conference on “Capital Market frauds and Malpractices-Genesis, Resolution and Prevention” at PHD Chamber, New Delhi in October 2013. • Presented a paper on consumer satisfaction level at National Conference on Strategies for sustainable growth in the era of Information Technology at GNIT Management School, Greater Noida, November 2012. • Conducted one week Short Term Training Program Sponsored by Indian Society for Technical Education (ISTE) on “Retail Management Practices in Indian Industries” at IMS Ghaziabad, May 2008. • Participated in Workshop on “CASE STUDY DELIVERY & WRITING” conducted by Prof. S. Manikutty – IIM, Ahmedabad in 2004.

Paper presented in International Conferences:

Presented a paper on Indian Retail at International Conference on Reinventing Management Strategy: the Design for Future at IMS Ghaziabad, November 2013.

MDP organized / conducted:

*MDP on "Customer Centric Strategies in Indian Retail Sector" jointly organized by IMS and CIMSME on March 29, 2014.

National Seminar organized:

Conducted one week Short Term Training Program Sponsored by Indian Society for Technical Education (ISTE) on Retail Management Practices in Indian Industries. Conducted three day Short Term Training Program Sponsored by Indian Society for Technical Education (ISTE) on Entrepreneurship Development.

Workshops Attended:

Participated in Workshop on CASE STUDY DELIVERY & WRITING conducted by Prof. S. Manikutty IIM, Ahmedabad in 2004

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