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10.08.2016 - 15.08.2016

Live Project of PGDM First Year Students at Big Bazaar

In order to experience the real life corporate challenges, IMS Ghaziabad provided opportunity to pursue Live Project to all its PGDM First year students during August 10 – 15, 2016 with renowned retail brand Big Bazaar.

IMS Ghaziabad has given an opportunity to work on Six days live project where fresh minds have learned the basics of market research, product promotion activities, strategic planning and new product launch. The project acted as a platform where students accomplished networking, leveraging, and developing connect with the right people through customer interaction. Students were able to channelize their ideas in the right direction by working with experienced minds and taking it to next level by outgrowing into a new business ideas. The main objective of live project was to enhance the knowledge base of students and to improve their communication, logical, analytical skills and customer interaction.