Guest Lecture on “Branding and Promotion” at IMS Ghaziabad
IMS Ghaziabad is putting constant efforts in enriching its students with knowledge and global experience. Taking the legacy forward, IMS Ghaziabad presented a unique opportunity to its PGDM students by arranging a special guest lecture on “Branding and Promotion” by Mr. Hashan Haputhanthri, Head-TVS Motors, Srilanka on April 25, 2015.
Dr. Urvashi Makkar, Director IMS Ghaziabad welcomed Mr. Hashan Haputhanthri and encouraged PGDM Students to learn from the rich experience of such international delegate. The Guest Lecture begun with the launch of a book titled “Bransology” authored by Mr Hashan Haputhanthri and inaugurated by Dr. Urvashi Makkar-Director, IMS Ghaziabad.
Mr. Hashan explained the role of Branding and Promotion in business decision making process in a very innovative manner. He emphasized on the practical application of the concepts studied in class by giving relevant examples from his own experiences. He further emphasized that how the dedication and commitment towards work can drive the student from no-where to somewhere in the business life. The students were really overwhelmed by the inputs given by Mr. Hashan on such a significant topic. The session proved to be a real knowledge enhancing session for the students as well as for the faculty members. At the end, Dr. Tapan K Nayak, PGDM Chairperson summarized the session to the students and proposed the Vote of thanks to the guest.