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 IMS Ghaziabad-PGDM Students Industrial visits to Yakult, Sonipat


"Never regard your study as a duty, but as the enviable opportunity to learn to know the liberating influence of beauty in the realm of the spirit for your own personal joy and to the profit of the community to which your later work belongs." Influenced by the lines of Albert Einstein, Institute Of Management Studies with the direction of Dr Urvashi Makkar , Director IMS Ghaziabad reflected exquisiteness of management through its industrial visit to Yakult, Sonipat. The visit was scheduled on 8th,10thand 16th of September 2014 organized for the batch of PGDM 2014-16 students in coordination with the Faculty members Dr S.K Dube , Prof S R Mustafa and CRC Team Members.

A French-Japanese company, Yakult –Danone India Ltd. is one such company which is competing here with a product whose market is still in nascent phase. Pro-biotic,a healthy drink that keeps your digestive as well as immune system healthy has a long way to go. The student learnt the fundamentals of Logistics Management and Supply Chain Management. It’s SCM that governs the profit of the companies today. IMSians learnt the importance of value addition in each step. It has unique marketing strategy with excellent level of benchmarking standards.

These types of industrial visits are organized regularly as viewed as an integral part of imparting management concepts in the real market. The beneficiary is the world at the macro level where these young seeds will bloom into the genius managers spreading the aroma of zero defects in the product/service with zero effects on environment.